Everyone who has a blog, reads a blog, knows someone who blogs has heard about the thousands of dollars that can be made online. And with the amount of people who log in every day looking for specific answers to questions and such, there is a huge market.
But it isn't as easy as just setting up the blog and raking in the dough. You have to have a plan in mind, a structure that needs to be followed before you can even begin to earn any real cash. There is a science to blogging. And it is called SEO, or Search Engine Optimization. And it isn't all that difficult, but it is specific if you want to succeed.
Think of the process: People go to google, or yahoo, or whatever search engine they are using and type in their question. The search engine goes out on the web and pulls in the sites that are most relevant to the question. Read that again. The search engine displays the site that has the most relevant terms that come from the question.
If your question is about "Zombies", then the site that has that term in its address, and the title of its article, and that word throughout the article will be the first one on the page. And as a writer of blogs with something to sell that is what you want. To be the first link that is clicked on.
To make money online you have to know what to do. To not follow the plan is way too much like writing in your diary and putting it under your pillow.